Valentines Day is for Women not Men.
I have a friend who often showers his significant other with gifts in any given holiday, he would get me and the boys to stop by a store and we would just follow this guy around while he buys up the whole shop especially on Valentine’s Day.
This act of purchasing expensive gifts and going to expensive restaurants is already part of the relationship experience but Valentine’s Day is a day in which you have to pull out the wallet or she’ll remember what you did that VD, I’m not sure where the inherit benefit of Valentine’s Day is for men is it gifts? Well most events and holidays have the act of gift giving so I doubt it’s the gifts and the impact and importance of giving gifts are mostly on the male side than on the female.
Is it the expensive restaurants and luxury hotels? Again no because who is paying for most of that during Valentine’s Day I mean come on. The only thing I can really think of is sex but if you’re only getting that on Valentine’s Day then you’re truly cooked. So again I say there is little to zero benefit of Valentine’s Day for men but plenty of benefit of Valentine’s Day for women it’s just a more female centric holiday from it’s aesthetics, to it’s marketing and the expectation of men buying flowers, cards, jewellery and all sorts of different items for their significant other.
I’m not saying women don’t buy men gifts in exchange but what I am saying is that if they didn’t a guy wouldn’t lose sleep over it and she knows that but if a guy chose to skip Valentine’s Day she’ll definitely remember that and he’ll most likely be on a time clock before her exit from the relationship.