This cold email strategy books us 800+ meetings per month.
You can steal it for free.
For way too long, outbound marketers focused on 4-step campaigns:
Email 1 - Value-prop
Email 2 - Follow-up 1
Email 3 - Follow-up 2
Email 4 - Breakup
I had a thesis a few months ago that if we:
- Cut the sequence in half
- Used the extra volume to double contacts
We'd see much better results.
I was right.
Now, the sequence looks as follows:
Email 1: Value-prop + direct response CTA
Email 2: Value-add pitching sales asset
Steal the exact script template we're using to book over 800 meetings per month below.
Hope it helps!
PS — Let me know if you have any questions!